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City of Peterborough Academy

KS4 Business Studies

KS4 Business Studies

 

In KS4 Business Studies students are offered two Business courses, traditional GCSE option of OCR GCSE Business Studies and a vocational route of OCR Cambridge Nationals Enterprise and Marketing.

 

The curriculum offered has been designed to appeal to students with a range of learning styles. We aim to interest and challenge our students by applying their learning to real business organisations and real-time business news and events. The use of tutorials to guide students through their work is strength of the department.

Our aim is to develop learners who leave school with a keen and active interest in the world of business.

 

We are fortunate to have several dedicated, well-resourced rooms which cater for a variety of teaching approaches. Each room has an interactive white board and computers for student use.

 

Course name - GCSE OCR Business Studies

 

Course Description - This qualification is 100% exam students learn theory over the three years then sit the exam in year 11, students are graded using the 1-9 grading system. This course equips learners with the skills and confidence to explore how different business situations affect business decisions. It is a well-rounded introduction to the subject. The qualification will encourage learners to make informed choices about a wide range of further learning opportunities and career pathways as well as develop life skills that enable them to become financially and commercially aware.

 

Units studied over the three years

 

Year 9

Introduction unit

Unit 1 – Business Activity

Unit 2 – Marketing

 

Year 10

Unit 3 – People

Unit 4 – Operations

Unit 5 – Finance

 

Year 11

Unit 6 – Influences of Business

Unit 7 – Interdependence

 

 

Course name - OCR Cambridge Nationals Enterprise and Marketing

 

Course Description – This is a Vocational option studied over three years from Year 9 to 11. Students leave with a level 1/ level  2 Pass, Merit or Distinction grade.

 

The first topic underpins the wider learning in this qualification. Learners will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification. Through the first topic learners will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business. In the second topic, learners will develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. The knowledge and skills developed by completing this unit will assist learners in the third topic of this qualification. In the third topic, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered. The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business.

 

Units studied over the three years

 

Year 9

Unit R064: Exam Unit Enterprise and marketing concepts

 

Year 10

Unit R065: Design a business proposal

 

 

Year 11

Unit R066: Market and pitch a business proposal

 

 

 

Business Studies Staff

Teacher in Charge of Computer Science & Business Studies             Mrs F Perveen-Sabeel  
Teacher of Computer Science & Business Studies Mr A Hunneyball